CHOCOLIC

NAME OF PRODUCT

Name of our product is Frolic.

Frolic is come from English language that means “play about in a lively way”, in simply words: we can enjoy our live.

Our products are made for diet person. So if the people consume it, they won’t think that it can make they become obese. Most of people think that the chocolate is the caused of obesity, but not with our product.

With that reason our company named this product, frolic. We must not think it will give effect if we consume the chocolate, so we can enjoy when we eat chocolate in our live.

TYPE OF PRODUCT

Type of our product is food.

NAME OF COMPANY

Our company is based in Indonesia. We see that the people of Indonesia is really not conscious about health, more over with the modern habit; most people tend to do everything quickly and instantly, and also in food. Then, it’s not surprising that food such as junk food is famous in all over the world. This condition is also happening globally in international. It can cause many illnesses.

Based on this case, our company tries to give more attention to this problem. Chocolic, a company that has a vision to give new opinion for the people about which food is and which one is not for consume?

One of a good and healthy food for consume is chocolate until now chocolate is categorize as a snack which is unimportant. It caused bad impact to our health.

Chocolic is a chocolate confectionary for those who wants try to change this opinion. We try to make an alternative food to fulfill people healthy that are chocolate. Chocolate is a healthy food and good to consume.

NAME OF PR CONSULTANT

Dixty Communications

TYPE OF EVENT

Press conference and Product Launching

TITTLE OF EVENT

The title of Chocolic Press Conference and Product Launching is l’ chocolate est moi (means: I’m the chocolate).

It comes from French language that means I’m the chocolate. We use French language because:

· Frolic is made for upper class where French can represent the high class lifestyle. And also French language can make us feel elegant when we hear it.

· In this event we want to show people that frolic is better than another chocolate because it is a healthy chocolate which contain low fat, low calories, and good for teeth and won’t case the obese. This is the new innovation for chocolate holic to consume that healthy chocolate.